Exchange of purchasing or selling online named E-business (Electronic trade), where it draws on advances, for example, versatile trade, electronic assets exchange, production network administration, Internet marketing, online exchange handling, electronic information exchange (EDI), stock administration frameworks, and mechanized information accumulation frameworks. Now-a-days the limitation between the e-commerce website and the social networking website is highly invisible. In social media, user can post their purchased products on micro blogs which will directly link into the e-commerce sites. We use feature-based matrix factorization method for user embeddings for cold start product recommendation. Then recommend a product to users at social networking sites based on micro blogs and rating of the product. © 2018 All rights reserved.