Conventional network routing protocols rely on predefined numerical network unique node ID or group identifier for packet delivery, independent of semantic applications. This compels incorporation of resource/service discovery approaches in the design itself, at higher layers of network, causing additional overhead. This overhead, though tolerable in high speed wired networks, significantly restricts the performance in the infrastructure-less wireless ad hoc networks expending their limited battery resources, which are already consumed due to assigning unique identifiers to the naturally anonymous and high mobile nodes. This study proposes a single routing approach which facilitates descriptive and semantically-rich identification of network’s resources/services. This fusion of the discovery processes of the resources and the path based on their similarity in a single phase significantly reduces traffic load and latency of communication considering the generality too. Further, a framework capable of exploiting application-specific semantics of messages, adaptable to diverse traffic patterns is proposed. Analytical results amply illustrate the scalability and efficacy of the proposed method.