Tapan Kumar Das

Department of Digital Communications

School of Information Technology and Engineering

Vellore Campus

Manas ranjan mishra

Fulltext

Vellore Institute of Technology (VIT) is a private university located in&nbsp;Tamil Nadu, India. Founded in 1984, as Vellore Engineering College, the institution offers 20 undergraduate, 34 postgraduate, four integrated and four research programs. It has campuses in Vellore, Amravati, Bhopal and Chennai.

VIT is one of the top ranked private universities in India according to NIRF, THE and QS Rankings.&nbsp;Govt. of India has recognized&nbsp;VIT, Vellore as an&nbsp;Institution of Eminence. This has allowed VIT to take independent quality initiatives and move up in world ranking.

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VIT University

International Journal of Database Management Systems

Most of the service providers and product based companies while launching brand new products, services or releasing new versions of existent products need to campaign to reach at the potential customers. While doing so they target their already existing customers who are the ambassadors of their company. To address the existing customers, they maintain the detailed customer data at all levels as customer maser data [9]. In this paper, we have built a prediction model to identify the customers who would most likely respond to the prospective offerings of the company basing on their past purchasing trends. Experiments have been conducted using the well known classifiers, viz., Naïve Bayes, KNN and SVM to classify a bank customer data. Subsequently, we have compared the effectiveness of these techniques and found out which one produces the maximum accuracy for the existing data set. © 2015 IEEE.

2015 International Conference on Applied and Theoretical Computing and Communication Technology (iCATccT)

A customer classification prediction model based on machine learning techniques

2018 19th IEEE International Conference on Mobile Data Management (MDM)

Message from the MDM 2018 General Co-Chairs

Gaming Law Review and Economics

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Journal	International Journal of Database Management Systems
Publisher	Academy and Industry Research Collaboration Center (AIRCC)
ISSN	0975-5985
Open Access	Yes