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A Study on consumer behavior at corporate retail stores in Vijayawada city
Published in IOP Publishing
Volume: 1139
Issue: 1
Today the corporate retail stores are the focal points for purchasing decisions of middle and high-income groups in urban India. However, each corporate retail store has its own method of retailing. Storing the products differently at same locality, location advantage, self-servicing outlets, windows hopping, large scale discount, specialty stores are some of the models retailing stores have adopted. But only some of the models are only popular among the consumers. Consumer's preferences and choices are varying across different retail models. In this context the present study wants to explore significant difference among corporate retail stores in Vijayawada in consumer preference and choices. © Published under licence by IOP Publishing Ltd.
About the journal
JournalData powered by TypesetJournal of Physics: Conference Series
PublisherData powered by TypesetIOP Publishing
Open AccessYes
Authors (3)