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A study on familiarizing internet banking amongst senior citizens in pathanamthitta, kerala - an investigation
C. Thomas, S. Divya Meena,
Published in Serials Publications
Volume: 15
Issue: 21
Pages: 23 - 31
Internet Banking came to India more than two decades ago, yet the present senior citizens have still not accepted this platform due to various reasons. This study aims at studying various factors involved in preparing the senior citizens into using internet banking, by forming it’s foundation on James Duesenberry’s ‘Demonstration’ theory. A survey was conducted among 384 respondents in Pathanamthitta, Kerala. The study used Pearson’s chi-square test to analyse demographic variables and linear regression to analyse inferential variables. The study focused on the untapped online banking benefits that senior citizens could avail. The preferences, present computer knowledge and the myth that elders are computer averse were tested in this study. The study concluded that knowledge source is an important factor that decided the usage of internet banking by senior citizens. If appropriate learning techniques are used, India would not be far behind in calling herself a ‘digitally inclusive’ country. © Serials Publications Pvt. Ltd.
About the journal
JournalInternational Journal of Applied Business and Economic Research
PublisherSerials Publications