As the social applications are gaining the more popularity, different kinds of social media platform are ready to publish and express the emotions in the form of reviews. In which, detecting the concealed sentiment patterns and discovering knowledge in the huge user-generated inputs is a challenging task and has greater social significance value. In traditional sentiment analysis approaches, statistical correlation between words is considered. Whereas, dependency factor between aspects and the sentiment words are ignored, which has a greater impact factor on overall sentiment analysis. In this paper, we propose a new supervised topic level sentiment model (SSM), which is capable of handling overall sentiment analysis problems. Belief maximisation algorithm is used in SSM model, and Dirichlet distribution is used to estimate aspects and sentiment words. In order to prepare and modernise new documents, a hyperparameter Gibbs sampling method is used. We conducted experiments on reviews related to different products in multiple documents and the results state that the SSM model outperforms the on-hand algorithm in terms of aspect recognition and overall sentiment prediction accuracy. Copyright © 2018 Inderscience Enterprises Ltd.