In a sophisticated high-end product market, all firms often come up with a vast number of goods to partake the market shares. Owing to the availability of enough information of various products that enters the market or due to lack of right information, customers are prone to the state of dilemma in comparing and choosing the most appropriate ones. In most of the cases, the product specifications are mentioned, still whether these features suit the customers need is a concern. Online reviews tend to benefit the consumers and the goods developers. Here again, finding out the more supportive reviews become a challenge. Considering these factors, this article intends to be particular in reviewing the existing evaluation strategies and recommender systems that have grown progressively favorable in present era and are employed widely for casual to commercial items. © 2019, Blue Eyes Intelligence Engineering and Sciences Publication. All rights reserved.