Decision making is a difficult task over the complex, spirited and competitive environment. A variety of research provides diverse notification for individual failure in making logical decisions under certain circumstances by applying normative approaches. In today's competitive market, the advance of technology is closely related to consumer needs for the extraction of good quality products at less cost which is in rarely finding a model in Consumer to Business (C2B). The aim of the paper is to optimize the C2B model by intuitionistic Fuzzy to resolve multi decision making problems. It derives multi criteria decision making to support complex environments in C2B using membership and non-membership attributes which is built to generate the intuitionistic fuzzy priority weighting vector based on minimum distance and similarity measures. This technique classifies the object type as per the customer needs with a ranking in the optimized way make efficient for the customer satisfaction. © 2017 IEEE.