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An empirical study on factors impelling customers'gratification towards e-crm in lic
G. Sowmiya,
Published in Serials Publications
Volume: 96
Issue: 9
Pages: 2971 - 2980
Before liberalization Life Insurance Corporation (LIC) of India was the only public sector operating life insurance in India but after liberalization most of the insurance companies are offering life insurance products. The new concept introduced by LIC of India is Electronic-Customer Relationship management (E-CRM) practice in a better way. The CRM concept helps to maximize customer satisfaction. CRMin insurance sector is focused on customer service and most importantly customer loyalty in the competitive society. Insurance companies are motivating the customers to use E-CRM practices. Due to increase in number of insurance players and rising awareness among customers about E-CRM practices, Insurance companies realize the importance of E-CRM. The research paper attempts to analyze the factors impelling customers' gratification (satisfaction) towards E-CRM services provided by LIC in Vellore District, Tamil Nadu. © Serials Publications.
About the journal
JournalMan in India
PublisherSerials Publications