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Journal Article
Attitudes toward Star Ratings: Generational Differences among Indian Consumers
Chung C
,
Moriuchi E
,
Limbu Y.B
,
Ganesan P
Published in Informa UK Limited
2018
DOI:
10.1080/08911762.2017.1412553
Volume: 31
Issue: 2
Pages: 128 - 141
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Attitudes toward Star Ratings: Generational Differences among Indian Consumers
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Journal Details
Authors (1)
About the journal
Journal
Journal of Global Marketing
Publisher
Informa UK Limited
ISSN
0891-1762
Open Access
0
Authors (1)
Ganesan P
VIT Business School
Vellore Campus
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