Profiles
Research Units
Publications
Sign Up
Faculty Login
X
Articles
Case Analysis of Tata Steelium - A Success Story in B2B Branding
Indu Rao
Published in Indian Institute of Management Ahmedabad
2010
Request full-text
Cite
Content may be subject to copyright.
Journal Details
Authors (1)
About the journal
Journal
Vikalpa: The Journal of Decision Makers
Publisher
Indian Institute of Management Ahmedabad
ISSN
0256-0909
Open Access
No
Authors (1)
Indu Rao
Academic Staff College
Vellore Campus
Recent publications
Biochemical and Nanotechnological Studies in Selected Seaweeds of Chennai Coast
Efficacy of boswellic acid on lysosomal acid hydrolases, lipid peroxidation and anti–oxidant status in gouty arthritic mice
Surviving the recession: Venus jewel—a case study from the Indian diamond industry
Proven people practices at three leading Indian firms
Get all the updates for this publication
Follow