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Classification and Analysis of Market Segment in Supply Chain System for Stationary Products

Published in Springer Nature
2022
Volume: 424
   
Pages: 61 - 71
Abstract

Abstract A leading stationary company one of the key market player among
the stationary goods manufacturing companies has a wide range of products. The
company being an international market player has a hefty market share of 40% globally.
In India the company’s products have not obtained such a big market share when
compared to potential competitors.There are various reasons for the company’s lower
market share. The key aspect is to classify, characterize and analyze their product
mix at a region level in order to anticipate the most profitable product segment which
can aid in devising new marketing strategy and better segmentation.

About the journal
JournalStudies in Systems, Decision and Control
PublisherSpringer Nature
Open AccessNo