Computer Mediated Communication (CMC) is not a sheer transfer of digital text or visually detailed images; it stretches beyond the machine screen to transform the social and cultural interactions by continuously defining and redefining digital communities' identities, relationships and their commonalities. It leads to many alterations in the method in which people communicate with each other, and it also persuades communication model and social networks. The study strives to understand and consolidate the research contribution, theories and models to benefit further research in implementing CMC for corporate marketing. It also defines some of the concerns elevated by electronic communication and provides a deeper understanding of computer mediated communication and insights on how technological alteration in society is more general. Also highlights advantages and disadvantages of CMC and the effect it has had on roles with social media. © Serials Publications.