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Customer attitudinal and perceptions towards purchasing organic food products: A critical review of literature from 2005 to 2015
R. Uma,
Published in Serials Publications
Volume: 14
Issue: 10
Pages: 7183 - 7201
This present study is an attempt to examine the extensive literature on customer attitudinal and perceptions towards purchasing of organic food products in the market worldwide. Its main focus is to analyse customer perception towards purchasing organic food products and to explore the impact of buying behaviour. Hence, content analysis was made and significant measures viz. objectives, source of Data, Major Variables, Research Methodology, and significant Findings have been reported. The study underlined the relationship between attitude, perception and impact on buying behaviour of organic food products. The literature reviewed produces mixed results as regards the customer attitudinal and perception towards purchasing of organic food products. However general agreement has been found in academic literature regarding an increasing awareness of organic food products. Though, many people have an intention to purchase organic products there are still some constraints while purchasing like premium price, taste, health issues etc., and this study builds a strong conceptual framework for academic researchers by carefully analysing the previous studies of last 10 years i.e. from 2005 to 2015. © 2016, Serials Publications. All rights reserved.
About the journal
JournalInternational Journal of Applied Business and Economic Research
PublisherSerials Publications