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Journal Article
Customer databases and database marketing: roles in relationship marketing
Pratap chandra mandal
Published in Inderscience Publishers
2017
DOI:
10.1504/ijbfmi.2017.10006044
Volume: 3
Issue: 3
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Journal Details
About the journal
Journal
International Journal of Business Forecasting and Marketing Intelligence
Publisher
Inderscience Publishers
ISSN
1744-6635
Open Access
0
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