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Determinants of M-commerce: A study on online M-commerce adopters
M. Rajesh, T.N.V.R. Swamy,
Published in Serials Publications
Volume: 14
Issue: 14
Pages: 413 - 421
These days more consumers are using M-commerce than e-commerce. Based on this in the present study an attempt is made to identify the factors examining the determinants of users of mobile commerce. The results from this study will be useful for m-commerce companies in formulating appropriate marketing strategies, as well as developing appropriate applications that will attract more consumers. © Serials Publications Pvt. Ltd.
About the journal
JournalInternational Journal of Economic Research
PublisherSerials Publications