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Does family domicile changes financial planning decision? - A study on retail investor' behaviour using tpb
Published in Serials Publications
Volume: 14
Issue: 14
Pages: 443 - 464

The paper attempts to understand the financial planning process, the attributes and its antecedence that define the financial behaviour of demographically different middle class families living as nuclear and joint families in the geographic limits of Odisha. This descriptive study is an applied financial behaviour research, that employs behavioural theory - The theory of planned behavior (TPB)- to elaborate motivation and behaviour towards financial planning, to achieve the financial goals set. Disguised Survey on 204 families, selected using convenient sampling from two strata - joint & nuclear families-was conducted. Structured questionnaire was administered to collect data. The collected data was statistically analysed for its relations and variance on the attributes ranging from random casual awareness to high investment affinity. The paper discusses issues relevant to predicting positive financial behaviour. Comparison on the behaviour of retail investors belonging to two different family structures in expected to highlight the factors that affect financial decisions-beyond the demographics and socio-economic factors. © 2017 Serials Publications Pvt. Ltd.

About the journal
JournalInternational Journal of Economic Research
PublisherSerials Publications
Open AccessNo