Visual similarity recommendations have an immense role in E-commerce portals. Fetching the appropriate similar products and suggesting to the buyers based on the product image's visual features is complex. Here in our research, we presented an efficient E-commerce similar product network model (e-SimNet) for visually similar recommendations. To achieve our objective, we have performed image feature extraction and generating embeddings using deep learning techniques and built an Index tree using the approximate nearest neighbor oh yeah (ANNOY) algorithm. Further, we have fetches top-N the near similar items using distance measure. We have benchmarked our model in terms of accuracy, error rate, and results show that better than other state-of-the-art approaches with 96.22% of accuracy. © 2021 Institute of Advanced Engineering and Science. All rights reserved.