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Effect of Online Second-Hand Shopping Experience on Repurchase Intention
Swapana M,
Published in IGI Global
Volume: 9
Issue: 4
Pages: 36 - 47
Research on online shopping experience has been studied intensively over the past years. However, there are only few studies related to online second-hand shopping experience. The present study aims to investigate the effect of online second-hand shopping experience on trust, attitude, and repurchase intention. The results indicate that online second-hand shopping experience has a significant and positive effect on attitude, trust, and repurchase intention. Attitude and trust also have a positive influence on repurchase intention. This study provides implications to second-hand e-retailers to develop marketing strategies to retain the existing customers.
About the journal
JournalInternational Journal of Asian Business and Information Management
PublisherIGI Global
Open AccessYes