During rush hour, the electricity usage will be very high. It can be reduced by flexible load shaping. Load shaping is a technique used in smart grid for demand side management. In general two akinds of loads are there such as shiftable and non-shiftable load. Shiftable load can be shifted anywhere in the time slot. But non – shiftable loads should always run throughout the allotted time. So based on the shiftable loads, load shaping technique is carried out. It will be used to obtain the objective of equalized utilization of power in different areas such as industrial, commercial and residential area. Local search Memetic Algorithm, a novel technique in Evolutionary Algorithm, is used and it has provided the reduction of power wastage by and equalized power utilization