In order to cope up with the increase in energy demand and decline in fossil fuels, it has become imperative to use renewable resources efficiently. Among these renewable resources, solar thermal energy is abundant in nature. Solar water heating systems are one of the most important applications of solar thermal energy. Providing internal fins to absorber tube is the technique to improve heat transfer augmentation. Hence in the present study, experiments were performed on solar flat plate collector with different cross section of absorber tubes (plain tube and internally grooved tubes with different helix angles) and by varying the mass flow rates of the working fluids. This study reports the experimental results of flat plate collector, where the working fluid is water and aqueous ethylene glycol (50 : 50). Temperature profile of grooved absorber tube will be compared with plain tube. Since conversion efficiency of solar devices is low, the present study mainly focuses on improving the efficiency of solar flat plate collector. © 2017, Allerton Press, Inc.