In today's world of technology, data has been playing an imperative role in many different technical areas. Data confidentiality, integrity and data security over internet from different media and applications have greater challenging tasks. Data generation from multimedia and IoT data is another biggest big data in internet now. When sensitive and confidential data are counterfeit by attacks this requires serious countermeasures for security and privacy. Many cryptographic techniques are used for multimedia and IoT but when massive data are developed there are more computational challenges. This paper proposes a new coherent encryption algorithm solving issue of IoT and multimedia big data. Handling huge data with the help of GPU is included in order to enhance the data processing more efficiently. The proposed algorithm is compared with other symmetric cryptographic algorithms based on architecture, flexibility, scalability, security level and also based on computational running time, throughput for both encryption and decryption process and avalanche effect. © 2020 Inderscience Enterprises Ltd.