Visible light communication (VLC) is one of the recent technology which is green friendly, efficient, and user affable which bypasses the RF technology. VLC is not regulated by radio regulation law. The technology concentrates on low cost, low power consumption, and also creates a hazardless environment. The light is mainly considered as source, air is the medium, and a photodetector or a phototransistor acts as a receiver. It utilizes LED which is reliable, consumes low power, and efficient instead of incandescent lamps and fluorescent lamps. This paper describes a novel method to transmit data higher than a bit per cycle of the carrier signal. The data transmission is carried during the OFF period of the carrier signal. The method of transmission of data is highly suitable for visible light communication. © 2020, Springer Nature Singapore Pte Ltd.