Wheels are an important component in the vehicle. The strength of the Alloy wheel rim is an important property of the Alloy wheel, which plays an important part in determining the overall performance of the vehicle, the structural integrity of the rim and the life of the Alloy wheel rim. With the advent of new Alloy wheel materials, new options are available to replace the conventional Aluminium Alloy wheels with new ones. The new Alloy wheel rim material and design need to be tested virtually for optimizing the appropriate design and material and the optimised wheel in virtual mode can be tested experimentally for the performance in real-time conditions before they can be used in the vehicles. The work in this project includes doing the impact and modal analysis for different alloy wheel compositions. From the results obtained, the optimum alloy wheel is suggested, which can be considered with further experimental validation. © 2017 Published under licence by IOP Publishing Ltd.