Sundaram N

Department of Commerce

School of Social Sciences & Languages

Vellore Campus

Vijaya Baskar M

Fulltext

Vellore Institute of Technology (VIT) is a private university located in&nbsp;Tamil Nadu, India. Founded in 1984, as Vellore Engineering College, the institution offers 20 undergraduate, 34 postgraduate, four integrated and four research programs. It has campuses in Vellore, Amravati, Bhopal and Chennai.

VIT is one of the top ranked private universities in India according to NIRF, THE and QS Rankings.&nbsp;Govt. of India has recognized&nbsp;VIT, Vellore as an&nbsp;Institution of Eminence. This has allowed VIT to take independent quality initiatives and move up in world ranking.

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VIT University

Asian Social Science

Reviewer Acknowledgements for Asian Social Science, Vol. 10, No. 11

British Food Journal

Purchase of branded commodity food products: empirical evidence from India

Marketing Intelligence & Planning

Integrating country‐of‐origin image and brand image in corporate rebranding: the case of China

The nature and antecedents of brand equity and its dimensions

The effects of social‐economic status of consumers on purchasing, behaving and attitude to food products

Indian Consumer Purchasing Behavior towards Branded Processed Food

Journal	Data powered by TypesetAsian Social Science
Publisher	Data powered by TypesetCanadian Center of Science and Education
ISSN	1911-2017
Open Access	Yes