With the arrival of globalization, geographical boundaries have shrunk. Attracting the best talents can be difficult due to high level of competition in the market, especially for Niche and in demand skill sets. Internet has played the vital role in creating the difference in society. Many organizations have started to stare at embedding social media campaigns into their attracting strategies. Social Media is one of such gifts of global world which was pioneered as an entertainment source but now it's growing as one of the recruitment tools. By assessing its effectiveness from the viewpoint of both the jobseekers and the employer we have been able to assess the most effective way of using social media to balance an organization recruitment and attraction strategy. Social recruiting or social hiring is recruiting the potential employees with the help of Social Media networking sites like LinkedIn, Facebook, Twitter, Viadeo, instagram, Pintrest , XING, Google+ and BranchOut, skype, whatsapp etc. These are useful for employers as well as jobseekers. These are some of the most commonly surfed sites for recruiting purposes. Thus, social media recruitment is a combination of social network and recruitment practices. The importance of social media in the field of recruitment can't be underestimated because these channels can be used to attract top talents and high level executives to an organization. Many organizations have started looking towards social media to add another dimension to recruitment and attraction strategies. This paper helps to understand the role of social media in the recruitment process. © Serials Publications.