Agarwal S

Xavier M.J.

Vellore Institute of Technology (VIT) is a private university located in&nbsp;Tamil Nadu, India. Founded in 1984, as Vellore Engineering College, the institution offers 20 undergraduate, 34 postgraduate, four integrated and four research programs. It has campuses in Vellore, Amravati, Bhopal and Chennai.

VIT is one of the top ranked private universities in India according to NIRF, THE and QS Rankings.&nbsp;Govt. of India has recognized&nbsp;VIT, Vellore as an&nbsp;Institution of Eminence. This has allowed VIT to take independent quality initiatives and move up in world ranking.

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VIT University

Innovations in Consumer Science: Applications of Neuro-Scientific Research Tools

Adoption of Innovation

Journal of Consumer Marketing

Customer Sense: How the 5 Senses Influence Buying Behaviour2015 5 By Aradhna Krishna Customer Sense: How the 5 Senses Influence Buying Behaviour New York, NY Palgrave Macmillan 2013 208 pp. 9780230341739 US $30.00

Journal of Product & Brand Management

Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience2014 5 Yasushi Kusume and Neil Gridley Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience New York, NY Palgrave Macmillan December 2013 246 pp. 978-1-137-36900-0 US $47.00 (Hardcover)

Neuromarketing in Action: How to Talk and Sell to the Brain2014 3 By Patrick M. Georges, Anne-Sophie Bayle-Tourtoulou, and Michel Badoc Neuromarketing in Action: How to Talk and Sell to the Brain London Kogan Page 2013 240 978-0749469276 US $39.95

Neuromarketing For Dummies

Brand Aesthetics2014 4 Gerald Mazzalovo Brand Aesthetics New York, NY Palgrave Macmillan 2012 210 pp. $95.00 (hardcover) $95.00 (hardcover)

Journal	Data powered by TypesetAdoption of Innovation
Publisher	Data powered by TypesetSpringer International Publishing
Open Access	0