This paper brings out current software testing practices their benefits and integrates the best practices in each testing standard. Choosing the right metrics at affordable cost is the biggest challenge for SME's there are whole lot of certification practices and the main challenge is to get one that has investment which is feasible for SME's and sustainable development which looks back to reverse innovation to go back and redesign for sustainability. And implementation by the small and medium companies. Not choosing to adopt one can bring adverse effects on software quality, therefore to achieve benefit of software testing under limited resources, it becomes necessary to identify the best software testing practices and create a mapping between various existing software methods and tools. This can be achieved by analyzing current testing practices and identifying the improvement potential. Testing plays a central role in quality assurance activities of many organizations. Finding one metric which is and cost effective is a key challenge for SME 's. It is observed that an efficient testing practice is vital to the quality of the developed product and to reduce the overall development expenses which is redefined as Reverse Innovation approach. © International Science Press.