This paper is based on a study which captures the formation of a genderinclined Government Information Communication Technology (ICT) programme of Kerala. Kerala is considered one of the most developed southern states of India, known for its unsurpassed place in various Human Development Indices. The study illustrates the targeted development of women through Kudumbasree, utilizing ICT as a priority for the achievement of sustainable development. The programme was named the Kudumbashree IT Enterprises (KITEs). The paper has also tried to elucidate the structural situations which prevailed in Kerala during the formation of KITEs. Data was collected from the 63 Kudumbashree IT enterprises in the state of Kerala. Group discussions were employed to generate data. The study is focussed around the only existing government ICT programme for women in Kerala known for its unprecedented schemes and innovative policies which led to a huge impact on the power of choice exercised by women during 1990s. [ABSTRACT FROM AUTHOR]