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Leaking the secret: women’s attitudes toward menstruation and menstrual-tracker mobile apps
Published in Routledge
2020
Volume: 24
   
Issue: 3
Pages: 362 - 377
Abstract
This study explored how menstrual-tracker mobile apps have characteristics that reflect menstruation as a taboo in the U.S. culture. Objectification theory and gender schema theory provided a conceptual and overarching framework to explore how the U.S. sociocultural context may play a role in the development of norms and assumptions surrounding menstruation, and in turn, menstrual-tracker mobile apps reflecting society’s norms and assumptions about menstruation as a taboo. A dearth of literature exists about menstrual-tracker mobile apps as cultural products, and an online survey was conducted among a convenience sample of female undergraduate students (n = 258) to investigate if a correlation exists between their attitudes toward menstruation as a taboo and menstrual-tracker mobile apps’ concealment features, self-control features, and sharing features. The analysis of the data revealed that female undergraduate students’ attitudes toward menstruation as a taboo in this study correlated to their attitudes toward concealment features and sharing features but not self-control features on menstrual-tracker mobile apps. © 2020 Asian Institute of Technology.
About the journal
JournalGender, Technology and Development
PublisherRoutledge
ISSN09718524