Mind Mapping researches carry a dual challenge of capturing; translating and communicating the most abstract ideas of consumers' requirements to the product or service development team, as a meaningful depiction, for designing and re-inventing a competitive consumer-inspired-solution. It is proved that people store their memories in pictures and abstract elements in their deeply embedded memory slots. ZMET and Laddering are two highly competent techniques employed to systematically digs deeper into consumers' mind and decode the metaphors. This paper intends to conceptually integrate these two techniques for analysing the consumers' decision process using their underlying models. This paper reviews a series of studies. It also elaborates on how both the methods compliment their advantages and off-sets the limitations. This paper acts as a guideline to apply 'mind mapping' techniques. IJER © Serials Publications.