Since these sudden bursts of Technological advancements have taken over and are making forays into the corporate worlds research and development, it is important for the marketing investment sectors to embrace and adapt with the changes, and thus to move forward, need to implement concepts such as machine learning to keep up with the pace.Thus in this paper, we will discuss why it is necessary to do so, and what the desired output has been on some sample applications of machine learning. © BEIESP.