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Prospects of augmented reality in physical stores's using shopping assistance app
P. Ashok Kumar,
Published in Elsevier B.V.
Volume: 172
Pages: 406 - 411
This paper discusses about the enhancement of shopping behavior through mobile application as a personal assistant for the shopper's in a physical retail outlet by giving various information regarding the products, offers, discounts when they scan a product through mobile. The mobile app uses augmented reality added with in-store GPS technology to track the movements of the shoppers and analyze the buying behavior and shopping pattern. The target design of the conceptual framework is for large in store retail setup like for.eg, hyper market, shopping mall and supermarket. © 2020 The Authors. Published by Elsevier B.V.
About the journal
JournalData powered by TypesetProcedia Computer Science
PublisherData powered by TypesetElsevier B.V.