As the vast amount of digital data is available and generated by most of the industries. To make use of such vast amount of data in critical decision making, Predictive analytics needs to perform on it. In the recent years Big Data Predictive Analytics (BDPA) is being a popularly used Technology to extract knowledge from huge data, addressing the many dimensions in all the industries. At this point of view, an attempt is made to understand the things happening around BDPA and its impact shown on businesses. This paper contributes in investigating the research carried out by observing current and past trends on BDPA from the last ten years and applying Machine Learning Algorithms in BDPA. Additionally, a standard reference model is developed. To provides a way to research in BDPA, finally list out the few challenges and issues of BDPA. The research carried out throughout the paper helps in providing the road map to the researchers in the area of BDPA. © 2019, Research Trend. All rights reserved.