An industry or a business or a firm requires quality personnel for accomplishment of objectives framed by them in order to survive in this competitive era. They all are in the beginning of fourth industrial revolution. To remain competitive in this digital world all search for bright, potential and dynamic employees. Organizations with an effective recruitment strategy will be able to employ suitable individual in order to manage the digital world and developing business environment. So the recruitment strategy is the prime factor for every organization in hiring skilled employees who could be more efficient and effective in accomplishing the job objectives. The recruitment strategy as it is a major function of organization apparently takes help of data analysis for decision making process. The data analysis is known as “Artificial Intelligence” which plays a crucial role in recruitment decision. Artificial intelligence in a most basic terminology and is a human develop intelligent machines. AI will work and react like human and its ultimate goal is to facilitate computers to carry out the work as normally done by people. AI leads with an incredible speed and accuracy. The major objective of this paper is to study how Artificial Intelligence influences the recruitment strategy. The study also throws light on the techniques used by companies in AI while recruiting. This study is entirely done based upon secondary sources of information like conceptual papers, various peer reviewed journal articles, books and websites are used to further explore the concept. © IAEME Publication.