A novel platform initiated by Chinese people to take China closer to the world was the launch of Confucius Institute in 2004 at Seoul, South Korea. It iscommitted to making the Chinese language, culture, teaching resources and services reachable to the world. The motive of the establishment of Confucius Institutes is that heartening non-Chinese to appreciate more about China and Chinese that will lead them to widen more positive attitudes towards China itself. The bureaucratexplanation given for the proliferation of Confucius Institutes is that they support interest in and admiration for Chinese culture and language abroad; detonation of Confucius Institutes is often mentioned against the background of a larger endeavour to increase China's cultural 'soft power' worldwide.