This paper proposes a machine learning technique for implementation of Sentiment Analysis in rating the product. This system would detect hidden viewpoints in the comment section of an online marketing site and subsequently give the rating of the product. It utilizes the assessment investigation approach with the end goal to accomplish the coveted usefulness. This depends on an E-Commerce web application where clients should enroll themselves and after that they view the item and its highlights and along these lines remark about its highlights. The framework will then break down the item and dependent on the surveys given by the clients rank the item. This will utilize a database of assessment-based watchwords alongside energy or antagonism weight in database and after that dependent on these slant catchphrases mined in client remark is positioned. The remarks will be dissected by contrasting them and the catchphrases put away in the database. The framework takes in different remarks of the clients of that item in this manner indicating whether the item is great, terrible, or normal. The framework likewise holds the capacity of giving the clients a chance to see the remarks posted by different customers or clients. The job of the administrator is to add item to the framework and to include catchphrases in database. This empowers the client to effortlessly discover the right item for utilization. This is likewise valuable for those clients who need to peruse audits about the item. © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021.