India is experiencing a massive urbanization and an unprecedented growth in transport system. The Government has successfully intervened to decongest the traffic through infrastructure development. However, road fatalities, air pollution and frequent congestions are a common sight in many metros of India. Adding to the chaos is the muddled eco-system of auto-rickshaws. The informal economies of auto-rickshaws are just not a social-economic problem but also a serious ecological concern. Some of the social-firms have ventured in to bring an eco-balance in the system. This study concentrates on the current socio-economic condition of autorickshaw drivers, the prospects and problems encountered by the stakeholders and the role of social organizations in transforming the lives, at large, in Chennai. Over 180 auto-drivers were surveyed to understand their economic and lifestyle stature, expectations, problems and need for reforms. Twenty auto-drivers of 'Namma Auto' were surveyed for understanding their perception using sensitivity analysis. © IDOSI Publications, 2014.