Nowadays, processing of Multimedia information leads to high computational cost due its larger size especially for video processing. In order to reduce the size of the video and to save the user's time in spending their attention on whole video, video summarization is adopted. However, it can be performed using keyframe extraction from the video. To perform this task, a new simple keyframe extraction method is proposed using divide and conquer strategy in which, Scale Invariant Feature Transform (SIFT) based feature representation vector is extracted and the whole video is categorized into static and dynamic shots. The dynamic shot is further processed till it becomes static. A representative frame is extracted from every static shot and the redundant keyframes are removed using keyframe similarity matching measure. Experimental evaluation is carried out and the proposed work is compared with related existing work. The authors' method outperforms existing methods in terms of Precision (P), Recall (R), F-Score (F). Also, Fidelity measure is computed for proposed work which gives better result.