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Statistical analysis on consumer's perception towards consumption of green products with special reference to Chennai City
S.V.F. Rani, S. Jayakani,
Published in IAEME Publication
Volume: 9
Issue: 11
Pages: 333 - 340
Global environmental problems are growing day-by-day and the concern about environmental problems is also given importance by everybody. All environmental problems are generated by human-beings. So, there is great need to identify the consumers' perception towards green products available in the society. The present study was an attempt to have insights of the consumers' perception towards the consumption of green products using percentage analysis and ANOVA. The study helps the entrepreneurs to understand the perception of the consumer and formulate their strategies based on it. It further helps to sensitize the people towards environmental issues and help them modify their behaviour accordingly to consume green products and save the earth. A sample of 250 consumers who were using green products has been covered in the study and the results were highlighted using diagrams and tables. © 2018 IAEME Publication.
About the journal
JournalInternational Journal of Civil Engineering and Technology
PublisherIAEME Publication