Titania pillared clay membranes exhibit unique charge characteristics which are dependent on the solution pH. Doping of such membranes with precious metal like Pt induces a positive charge on the surface of the membranes, thus increasing its resistance against fouling. X-ray Diffraction (XRD) and Fourier Transform Infra-Red Spectroscopy (FT-IR) confirm the complete intercalation of anatase titania in the interlayer spaces of Montmorillonite in the present work. These membranes efficiently removed 83% of the dye from the real textile effluent in a one filtration cycle. © 2020 Trans Tech Publications Ltd, Switzerland.