"Not Only SQL" is popularly known as NOSQL, the new buzz word in the world of database technology. It really means that the database is not a relational database. Early, it is called as "No SQLNoSQL", (i.e.) a system represents totally an alternative to SQL. Since it is inevitable to use SQL, later it is renamed as NOSQL. This paper brings out the properties, various flavours, examples, advantages and also some limitations of NOSQL database technology. © 2005 - 2014 JATIT & LLS. All rights reserved.