In today's world road and transport has become an integral part of every human being. The present transport system has minimized the distances but it has on the other hand increased the life peril. The focal idea of this paper is very functional to implement as road safety measure. This paper proposes a novel system where it is able to automatically control the speed of the vehicle by detecting the speed signs labels from speed sign boards, which are laid on the road side and take necessary steps to take it to the knowledge of the driver by sending a caution notification. When the driver does not speed down even after the sign of caution, details of the vehicle are notified to the authorities (traffic officials) and the speed of the car is reduced to threshold speed limit as on the speed label. This paper proposes an innovative approach by using two wide scoped fields and relevant knowledge to its fullest. a real time image processing software MATLAB identifies speed sign label, ARDUINO UNO to send that data to cloud and GPRS module to send location of the vehicle. The sent data gets analysed by PHP in the cloud and necessary steps are executed according to the results of the analysis. © 2018 IEEE.