In today's world, the cost and expenses of everything are too high to be afforded by the poor, but basic needs like food should not cost much. So how do we help the farmers and the customers from this unethical pricing of crops? And how do we stop farmers or primary product producers from committing suicide? How we can give fresh and non-additive fruits and vegetables to the market at a fair price and earn profits for the producers. Many efforts are made to introduce institutional and methodological changes intended to form agricultural research and extension programs more aware of the requirements of small-scale producers. Yet evaluations of those initiatives suggest that within the absence of sustained political and social pressure from and on behalf of small-scale producers, agricultural development institutions are unlikely to become more accountable or demand responsive. The paper concentrates on the role that VYAVAS plays in exercising this pressure. Drawing on the first findings of a joint ISNAR/ODI research program, the paper examines the conditions under which strong farmers can emerge. These conditions derive from both the external and the internal environment of these organizations. The paper then presents an analytical and methodological framework that will be used when examining the strength of farmers' organizations and therefore the potential for effective links between them and research institutions.