Sundara Rajan C-R

Department of General Management

VIT Business School

Vellore Campus

Supratim kundu

Fulltext

Vellore Institute of Technology (VIT) is a private university located in&nbsp;Tamil Nadu, India. Founded in 1984, as Vellore Engineering College, the institution offers 20 undergraduate, 34 postgraduate, four integrated and four research programs. It has campuses in Vellore, Amravati, Bhopal and Chennai.

VIT is one of the top ranked private universities in India according to NIRF, THE and QS Rankings.&nbsp;Govt. of India has recognized&nbsp;VIT, Vellore as an&nbsp;Institution of Eminence. This has allowed VIT to take independent quality initiatives and move up in world ranking.

&nbsp;

&nbsp;

VIT University

Word of Mouth: A Literature Review

International Journal of Economics & Management Sciences

International Journal of Quality and Service Sciences

The effect of word-of-mouth on consumer emotions and choice: findings from a service industry

Journal of Product & Brand Management

The effects of word-of-mouth incentivization on consumer brand attitude

Implementing Word of Mouth Marketing

How to Find Networking Agents

Journal of Service Theory and Practice

The impact of word of mouth on service purchase decisions

Journal	International Journal of Economics & Management Sciences
Publisher	OMICS Publishing Group
Open Access	Yes