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Department of Marketing
VIT University
91-416 2204063
dean.vitbs@vit.ac.in
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Publications - 18
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Publications (19)
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Journal Article
Laddering the benefit-link-value of premium products: perception of Indian consumers on consumer packaged goods
Subhashree P
and
Abdullah T.K.T.S
2016 | Inderscience Publishers
Journal Article
Open Access
Gap Analysis on Financial Knowledge and Practice: Teachable Opportunities
Vijay Kumar
,
Prakash V
and
Subhashree P
2015 | Richtmann Publishing
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Journal Article
Open Access
A Policy-Cum-Perception Analysis on the Economic Reform Program: ‘Make in India’
Subhashree P
and
Sheik Abdullah T.K.T.
2015 | Richtmann Publishing
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Articles
Social organizations: Decongesting the muddled economies of auto-rickshaw drivers in India
Natarajan S.
,
Abdullah T.K.T.S.
and
Subhashree P
2014
Articles
Retailers and new product acceptance in India's base of pyramid (BoP) markets: Propositions for research
Sivakumar Alur
and
J.P.L. Schoormans
2013
Articles
Sustainable rural healthcare and social franchisee selection - An India study
Sivakumar Alur
and
J.P. Schoormans
2011
Articles
Can similar technology work for US homecare and emerging market rural healthcare?
Sivakumar Alur
2011 | Inderscience Publishers
Articles
Organizational ergonomics in medical device design standards
Sivakumar Alur
2010
Journal
Artificial Intelligence in Agricultural Value Chain: Review and Future Directions.
Sivakumar Alur
| Emerald Publishing
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