Vellore Institute of Technology (VIT) is a private university located in&nbsp;Tamil Nadu, India. Founded in 1984, as Vellore Engineering College, the institution offers 20 undergraduate, 34 postgraduate, four integrated and four research programs. It has campuses in Vellore, Amravati, Bhopal and Chennai.

VIT is one of the top ranked private universities in India according to NIRF, THE and QS Rankings.&nbsp;Govt. of India has recognized&nbsp;VIT, Vellore as an&nbsp;Institution of Eminence. This has allowed VIT to take independent quality initiatives and move up in world ranking.

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VIT University

Management

Advertising in India from the 1980s until very recently has portrayed women as having sole responsibility for housework, even when they are employed. Women have been expected to live with restrictions imposed by men. In the last decade, the culture has begun to acknowledge women’s rights in limited ways, in part because of rising living standards. As a result, some cutting-edge advertisements have begun to present a wider range of roles available to women. This article examines 10 Indian TV commercials and their relation to cultural attitudes about women and their role in society. The new advertisements recognize the need for gender equality, although they still express that ideal in relatively conservative terms.

VIT Business School

Chennai Campus

American Journal of Economics and Sociology

Portraying Women in Advertisements: An Analogy Between Past and Present

The changing dynamics in the retail scenario with the online retailers considering options to encounter the market with more physical stores in major cities i.e., online-to-offline (o2o) has become the tactical strategy which is predicted to attract more customers. On the other hand, the changing lifestyle pattern of the customers has made the customers look beyond the traditional retail stores towards the modern retail format stores which has better lighting, air conditioning, store layout, aisle placement etc., for their purchase. This study discusses the dynamics of lifestyle parameters of activities, interests and expectations of the people in influencing their purchase intentions by drafting a questionnaire to collect the relevant data to give the outcome. The activities and interests of the customers with their expectations towards the store attributes found to influence the purchase decisions of the customers. The structural equation model (SEM) results show about 76.6% of the change in the customer's willingness to buy from retail outlet to be influenced by store image and about 72% of variations in the satisfaction of the customers are found to be explained by the lifestyle parameters of activities, interests and the expectations of the customers from the store.

International Journal of Business Excellence

Dynamics of lifestyle psycho-demographic parameters in food and grocery retail outlets

Tourism has been recognized as a delight for attraction, accommodation, culture, recreation, and more. The tourism industry has become a major source of revenue for many businesses and for nations as a whole as part of the service sector. The unusual outbreak of the COVID-19 pandemic is the sole disruptive circumstance for the last several months. Due to the unprecedented situation, there is a chance for new travel trends to emerge in the nation. This chapter describes the emerging new normal tourism and travel trends like a staycation, wellness and spa tourism, virtual tourism, sustainable travel, eco-tourism, vaccine tourism, and also aims at finding tourist preferences of destinations from the new travel trends post pandemic. Travellers today would like to visit destinations consisting of nature protected regions, which are termed sustainable travel, to satisfy their ecotravel, money value, private space, social distance, security, accessibility, and cleanliness needs.

World University root node

Handbook of Research on Changing Dynamics in Responsible and Sustainable Business in the Post-COVID-19 Era

<a href="https://www.igi-global.com/chapter/paradigm-change-in-tourist-preferences-towards-evolving-new-normal-tourism-and-travel-trends/294429">Paradigm Change in Tourist Preferences Towards Evolving New Normal Tourism and Travel Tren</a>ds

Sustainable consumption practices help to reduce environmental impacts and fosters responsible consumers. Researchers have explored the positive drivers and negative barriers of fashion-conscious consumer (FCC) purchasing intention on fashion clothing. The study also examined the motives and outcomes of the phenomenon, such as rental landscape and frugality. Using the qualitative phenomenological method, researchers conducted 21 in-depth semi-structured interviews in India to tap into FCC's buying intention and experience. From the results of qualitative analysis, researchers identified “emotion” as a new parameter reflecting consumer passion and interpersonal relationships. Different themes emerged, such as selection of the style, attention-seeking, status value, cost factor (uncontrollable), and psychological value, which are the commonly identified motivators. Conceptual framework is developed to understand the perception towards green environment and sustainability. The implications are to improve the sustainable practices in the fashion sector through rental options and frugality.

<a href="https://www.igi-global.com/chapter/raising-awareness-of-responsible-consumption-through-fashion-rentals-and-frugal-intentions/294425">Raising Awareness of Responsible Consumption Through Fashion Rentals and Frugal intentions</a>

The British enacted labour laws to contain the unrest and thwart worker mobilisation that could disrupt their ambitious trade plans in the occupied country. While independence for India was inevitable the crown began to implement reasonable laws such as Factories Act, Worker Compensation Act etc. Post-Independence, India enacted laws from a socialistic perspective and the courts laid emphasis on delivery of social justice. With the opening up of markets in 1991 and with the advent of Liberalisation, Privatisation and Globalisation of enterprise the labour laws and its interpretation went through subtle changes to support trade and commerce. Successive governments in India paid less focus on labour reforms and hence bulk of the laws are out dated, irrelevant or rendered ineffective. With the sudden impact of Covid-19, business impact, work stoppage and reverse migration of labour put all major labour laws on the back burner by the government in order to kick start the economy. Labour in India suffers owing to poor implementation of laws, reforms, low wages and poor working conditions and we are going back to an era of labour neglect. This research effort intends to highlight the evolution of labour laws in India and its current state in a developing economy.

National Journal of Labour and Industrial Law

Labour Policy Framework on a Downward Spiral in a Globalised Economy: An Indian Experience, as it Unfolds

Intensity to capital accumulation, size of the market and scale of the production generally serve as the key determinants of FDI in any country. It is also discovered that the imported capital goods and intermediate products work as catalysts to augment the production in the manufacturing industries. This study aims to find out the relation between Foreign Direct Investment (FDI) and manufacturing sector in India. It analyses data from 1996 to 2020. It extracts a long run cointegration between the two variables. Analysing the short run scenario, the article considers error correction model to define the short run shocks and its effectiveness on these variables. There exist thirty seven percent chances to move from short run disequilibrium to long run stable equilibrium. Also, the error correction term proves long run causality from FDI to manufacturing sector. The cumulative sum and cumulative sum square test prove the economic model to be stable. Finally, the study suggests the Indian policymakers to relax FDI inflows norms and enable an automatic route up to 74% towards all the manufacturing sectors, as done for defence manufacturing in order to augment the overall development of Indian economy. © 2021. All Rights Reserved.

Academy of Accounting and Financial Studies Journal

will inward Foreign Direct Investment Through Automatic Route in Manufacturing Sector Bring An Instrumental Change In India's Growth?

Today‟s world of digital advances technology has created major impact on the effective, efficiency and increase performance to companies with improved information and create more connective with customers and clients, and also streamline the process of various activities. As today advertising spending has involved in more of applicable and dependable, automation process of digital ads selling along with its effective campaigning implementation has an important role in supporting to the online marketing this growth is known as “programmatic Advertising.” The programmatic advertising as converted the traditional method of execution of ads which are involved in the ad stock field has normally used by company‟s publicity. The digital automation advertising has been very important tool which creates efficient and effective than manual process. The earlier pattern of advertising observation process as seen gradually decline in the advertising promotion method and also has brought less margin with more cost for the ad companies in the field of advertisement which has forced the companies to adopt the innovative technology and systems for the competitive world. This paper describes the theoretical and conceptual framework of programmatic advertising and explores how the programmatic advertising as an important tool will help the advertisers and ad agencies in developing effective digital promotion strategies. © 2021 Institute of Physics Publishing. All rights reserved.

Fulltext

Journal of Physics: Conference Series

Role of programmatic advertising on effective digital promotion strategy: A conceptual framework

Coronavirus is spreading quickly through countries and several countries have locked the infection chain through this new disease. The first objective of the article is to identify the consequences of this pandemic in terms of economic, environmental, social and cultural factors on the tourism industry in India. The focus of this study is to suggest tourism developmental practices to implement and overcome the pandemic situation in India. The primary data is collected through an online survey and secondary data was collected from various government published sources and ongoing literature reviews. This study discusses both positive and negative impacts and further helps the government to take precautions and best policy decisions to be applied in the future. The paper provides an open analysis of some of the essential steps between tourism growth and economic recovery in order to resolve India’s current economic crisis. © 2021

Journal of Management Information and Decision Sciences

Socioeconomic, cultural and environmental impact of covid-19 on tourism in India

Economic growth is very crucial for developing economies due to their challenges in the process of development. Many less developed economies face this adversity while focusing on the strategies to promote economic growth. In this respect, the current study explores few probable factors which lead to explain the economic scenario in India. The study analyses influence of foreign exchange earnings from inbound tourism (EAR), foreign direct investment (FDI) and manufacturing sector value added output (MANU) on per capita economic growth (PCG) for a period of 1996-2018. Among all the variables taken for the study, findings of the study reveals value added output from the manufacturing sector to be a most influential factor to promote per capital economic growth. Surprisingly, the analysis explores FDI to be significantly negative impact oriented towards encouraging economic growth. © 2021. All Rights Reserved.

Major Determinants 0f Per Capita Growth Rate of India- Fdi, Inbound Tourism and Manufacturing Sector

The study aims to analyze the importance of economic growth that has more relevance than Foreign Direct Investment (FDI) inflow for a stable development in India. The article takes the period of 1978 to 2019 to analyze the same. It applies Auto Regressive Distributed Lag Modelling Approach to find out the impact of economic growth. It is proved that there is a cointegration between FDI and economic growth in long run. In short run, both economic growth and FDI granger cause each other. Also, there exists a negative effect of FDI on economic growth in short run. Hence, the study recommends a threefold development process in India. The policy makers are suggested aligning the economic policies in a way to focus at the first stage only on economic growth which will bring FDI in India. At the second stage, they need to find relevant macroeconomic variables that will be positively influenced by FDI so that, at the third stage, these variables will ultimately contribute to growth of Indian economy

http://www.iaeme.com/IJM/index.asp903editor@iaeme.comInternational Journal of Managemen

<a href="https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3711330">Foreign Direct Investment and Economic Growth: Two Equally Desirable Dilemmas of Policy Makers in India</a>