How selfies are used to win the advertisement competitions and there by influence the minds of young customers. Example is toothpaste companies ask consumers to take a selfie with their brand paste and send and get some surprise gifts&nbsp;

Bhanu Sree Reddy D

Department of General Management

VIT Business School

Vellore Campus

Vellore Institute of Technology (VIT) is a private university located in&nbsp;Tamil Nadu, India. Founded in 1984, as Vellore Engineering College, the institution offers 20 undergraduate, 34 postgraduate, four integrated and four research programs. It has campuses in Vellore, Amravati, Bhopal and Chennai.

VIT is one of the top ranked private universities in India according to NIRF, THE and QS Rankings.&nbsp;Govt. of India has recognized&nbsp;VIT, Vellore as an&nbsp;Institution of Eminence. This has allowed VIT to take independent quality initiatives and move up in world ranking.

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Journal	International Journal of Business Innovation and Research
Publisher	Inderscience
ISSN	1751-0252
Open Access	No