Bhanu Sree Reddy is Professor and Mentor for International Projects at Business School, VIT University, Vellore, India. She holds a PhD from S V University, Tirupati and over 20 years of experience in teaching, consultancy and research. Dr Bhanu Sree has to her credit publications in many international and national journals and conducts executive development training programmes. Her broad areas of research interests include Organizational Change Management and International Business. She has guided five PhD candidates in various areas of marketing and Sentiment Analysis