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Corporate Identity: Relevance in Transformation of Logos in FMCGs

Published in Test Engineering and Management
Volume: 82
Issue: 1
Pages: 4897 - 4905

How corporate Identity helps in creating brands and attracts the customers. This helps a lot in making consumer decisions and this paper is done on Royal Enfield

About the journal
JournalTest Engineering and Management
PublisherTest Engineering and Management
Open AccessNo